2012-03-25

Why unhappy brains are better brains

David DiSalvo in his book What Makes Your Brain Happy and Why You Should Do the Opposite. That is are our predisposition to focus on or select the pieces of information that 'confirm' our opinion (of a person, a topic, anything) and disregard anything to the contrary.Since our brains like being happy, we like feeling right. DiSalvo:...Our need to be right is actually a need to "feel" right...In our everyday lives, though, feeling right translates into being right (because if we could admit that we only 'feel' right, then we might not really be right, and from our brains' point of view that's just not alright)...The brain doesn't merely prefer certainty over ambiguity...It craves it... In the book David DiSalvo cites a 2005 study conducted by psychologist Ming Hsu which found that even a small amount of ambiguity triggers increased activity in the amygdalae - brain clusters that relate to threat. The effect of our brains' natural inclinations, and how it can lead us to errors, biases, and distortions, is what he explores in his book. He also provides strategies for overcoming these limitations.

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